Innovating in a Competitive Landscape

We guided the College through a two week discovery period, comprising a series of workshops, to understand the challenges the college faced (engaging members, communicating member benefits and onboarding new members) and which solution would work for all stakeholders and balance the needs of the organisation, the market opportunity and account for technical dependencies.

Between workshops we interviewed stakeholders and people affiliated with the college to understand their perceptions of the College, their pain points, barriers to joining and making the most of their memberships.

This information allowed us to take the “as is” and shape a vision of the “to-be”, which was focussed on moving away from an everything to everyone approach to one that could serve the right content to the right people at the right time.

The end result was a mobile app built on Flutter, which allowed us to work seamlessly across iOS and Android. The goal of the app was to remove friction between the college and its members. Where people had found the website clunky and hard to use, the app was simple, beautiful and effective.

The new app puts hundreds of years of experience and resources into the pockets of the college’s members. It brings a new, mobile first, user first perspective to their digital offering - providing a gateway to content that lets users access what they want when they need it with a single tap.

Like the College has done since 1505 the new RCSEd supports medical professionals on their journey and fulfils the motto of the College, “Hinc Sanitas”. From here, health. from here, health.